Identity Architect
Identity Architect
Identity Architect
John Johnson is a global voice on identity and Principal of a small studio, where identity meets design.
John Johnson is a global voice on identity and Principal of a small studio, where identity meets design.
(About)
(About)
He partners with leaders of multi-billion-dollar businesses, creatives, and communities to uncover an operating system that brings clarity, alignment, and focus to their actions. The impact of his identity architecture framework spans from Ding! at an individual level, to a small studio for corporates, and Patina Capital for cities.
He partners with leaders of multi-billion-dollar businesses, creatives, and communities to uncover an operating system that brings clarity, alignment, and focus to their actions. The impact of his identity architecture framework spans from Ding! at an individual level, to a small studio for corporates, and Patina Capital for cities.
Build History
Build History
A selection of projects created by John B Johnson.
A selection of projects created by John B Johnson.
(Recent Features)
(Recent Features)
Thoughts
Thoughts
Thoughts
Survivor's Guilt
I’ve been sitting with this feeling for a while now. A kind of quiet, persistent guilt that creeps in during moments that are supposed to feel victorious. I knew I couldn’t be alone.
Survivor's Guilt
I’ve been sitting with this feeling for a while now. A kind of quiet, persistent guilt that creeps in during moments that are supposed to feel victorious. I knew I couldn’t be alone.
Survivor's Guilt
I’ve been sitting with this feeling for a while now. A kind of quiet, persistent guilt that creeps in during moments that are supposed to feel victorious. I knew I couldn’t be alone.
In-Person Time
It can get lonely as a remote creative. Since COVID hit in April 2020, a small studio has been fully remote. It’s allowed us to recruit remarkable talent from around the world and lead global projects from right here in Cleveland, Ohio.
In-Person Time
It can get lonely as a remote creative. Since COVID hit in April 2020, a small studio has been fully remote. It’s allowed us to recruit remarkable talent from around the world and lead global projects from right here in Cleveland, Ohio.
In-Person Time
It can get lonely as a remote creative. Since COVID hit in April 2020, a small studio has been fully remote. It’s allowed us to recruit remarkable talent from around the world and lead global projects from right here in Cleveland, Ohio.
Don’t Ctrl+Z the Next Generation
If you’ve ever used a computer, you probably know what Ctrl_Z does (chill, Mac users, we know). For those who don’t, Ctrl_Z is a shortcut to undo your last action on most programs. It might just be as satisfying as using an eraser.
Don’t Ctrl+Z the Next Generation
If you’ve ever used a computer, you probably know what Ctrl_Z does (chill, Mac users, we know). For those who don’t, Ctrl_Z is a shortcut to undo your last action on most programs. It might just be as satisfying as using an eraser.
Don’t Ctrl+Z the Next Generation
If you’ve ever used a computer, you probably know what Ctrl_Z does (chill, Mac users, we know). For those who don’t, Ctrl_Z is a shortcut to undo your last action on most programs. It might just be as satisfying as using an eraser.
Design is a Commodity
I was asked to speak to a group of graduate design students as they started their capstone project. As I prepared for the talk, I wanted to ensure that I shared something with them that they couldn't just Google or ask their nearest AI tool to explain.
Design is a Commodity
I was asked to speak to a group of graduate design students as they started their capstone project. As I prepared for the talk, I wanted to ensure that I shared something with them that they couldn't just Google or ask their nearest AI tool to explain.
Design is a Commodity
I was asked to speak to a group of graduate design students as they started their capstone project. As I prepared for the talk, I wanted to ensure that I shared something with them that they couldn't just Google or ask their nearest AI tool to explain.
Work with John
Identity Architecture
© John B Johnson 2026 | All Rights Reserved
Work with John
Identity Architecture
© John B Johnson 2026 | All Rights Reserved
Work with John
Identity Architecture
© John B Johnson 2026 | All Rights Reserved